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THE ONDINE JOURNAL

Journal

Gifting in Bangkok, the madeleine, and what goes on behind the box.

A Thai woman with a black bob and red lips, in a cobalt blue cardigan and gold bangles, closes her eyes and smiles as she holds up a golden madeleine in one hand and a white teacup on a saucer in the other, against a sunny yellow wall
Madeleines

Proust's madeleine: how one small cake brought back a whole childhood

What happens in Proust's famous madeleine scene, why it almost was a piece of toast, what science says about taste, smell and memory, and how to have your own madeleine moment.

A smiling young Thai woman with a sleek black ponytail and red lips, in a pale yellow cropped cardigan and cobalt blue trousers, holds out a small open white gift box with three golden madeleines and a cobalt blue ribbon against a pastel pink wall
Occasions

What to write on a New Year wish card (and how to keep it short)

Short New Year wishes for elders, your boss, colleagues, friends and your partner, in Thai and English, from Thairath, WordyGuru and HumanSoft. Plus how to fit yours on an Ondine wish card.

Two laughing young Thai women, one in a cobalt cropped knit with a cobalt claw clip, the other in a pink halter top with gold bangles, touch two golden madeleines together like a toast against a butter-yellow wall
Madeleines

Bangkok bakeries guide: where to go for every kind of craving

A Bangkok bakeries guide sorted by mood: a croissant that shatters, old-Silom kaya bread, Thai-twist brioche, a brunch date, a slow garden morning and an Ari afternoon.

A smiling young Thai woman in a cobalt cardigan offers an open plain white box of five golden madeleines with a cobalt ribbon to a delighted older Thai woman with silver hair, against a pink wall
Occasions

New Year gifts for elders: what to give, by situation

New Year gifts for elders in Thailand: what Bangkok people say they give, six ideas sorted by situation, and how to make a small gift feel personal.

Two hands pass a small gift wrapped in pink paper with a cobalt blue ribbon against a bright yellow wall, one person in a white office shirt with a blank lanyard card, the other in a cobalt knit with gold bangles
Occasions

Secret Santa gifts under 500 baht: what Bangkok offices want

Secret Santa gift under 500 baht? A Thairath poll shows which gifts people least want and which they want most, plus four tests and house rules.

A young Thai woman in a pink halter top and a cobalt hair clip purses her lips to blow out a single candle on a madeleine half-dipped in pink glaze with gold sprinkles, against a butter-yellow wall
Occasions

Same-day birthday gift delivery in Bangkok, simply

How to send a thoughtful birthday gift in Bangkok on the same day, with tips on timing, box size, wish card messages and what arrives in good shape.